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VERAHILL

Verahill continuing on
its growth journey

Verahill is concluding 2024 with great pride and excitement.
With 21 percent growth, a new estate planning offering and 20 new
employees, the company is gearing up to achieve the owner’s target

for 2025: SEK 150 million in net sales.

In Sweden, the divorce rate is 56 percent, with even higher figures “Trust is the most crucial parameter for success where we’re
for cohabiting couples, and more and more of those separating concerned,” explains Petra Segerdahl. “Nothing can trump
are seeking legal assistance. To meet these needs, Verahill human interactions and the solid work of our lawyers and estate
launched a new mediation service for estate planning in 2024. Usually administrators, which mean that more and more customers return
the parties are represented by separate lawyers, but there is also a to us – at all the different stages of life.”
large group of couples with a low level of conflict when they go their
separate ways. SIGHTS SET ON THE OWNER’S TARGET FOR 2025
After several years of recruiting large numbers of employees in order
“We now offer those couples a mediation service where we bring to grow, Verahill is now shifting towards recruiting replacements for
both parties into the same room and act as impartial mediators,” employees who left the company. With 20 new employees this year,
says Petra Segerdahl, CEO of Verahill. “It’s a simpler and more the company has sufficient lawyers generating revenue to achieve
efficient process. The service is among the first of its kind in the the 2025 target set by the owner of SEK 150 million in net sales. Given
market.” the company’s growth journey, a Deputy CEO was also hired: Therese
Häägg, former Head of Business Development at Verahill. Therese
While the number of separations is increasing in Sweden, the returned in this new role in August, further accelerating development.
number of marriages in 2023 was one of the lowest in 20 years.
What many people are unaware of is that cohabiting couples do “Although we didn’t quite hit this year’s budget target, we achieved
not inherit from each other if one of them dies, even if they have strong growth of 21 percent. Verahill is now entering a new era in
children together. which we’ll be reaping the benefits of our hard work, and we’re well
positioned for 2025 to be a profitable year – we’ll reach our owner’s
“If you want the best possible protection, our advice is actually target with a bottom line of ten percent!” concludes Petra Segerdahl.
to get married!” says Petra Segerdahl. “The next best thing is to
seek legal advice and ensure you have tailor-made agreements Trust is the most crucial parameter
that suit your particular situation. This could be a combination of a for success where we’re concerned
will, cohabitation agreement, promissory note and future power of
attorney, for example.” PETRA SEGERDAHL,
CEO
2025 will be a profitable year –
we’ll reach our owner’s target
with a bottom line of ten percent!

GEARING UP FOR A LEAP IN DIGITALIZATION
As the market has changed, Verahill has begun to shift from being
a traditional law firm to exploring how to digitalize its offering and
processes.

“We believe that sales of hours worked will become more exposed
to competition due to improvements in efficiency assisted by digi­
talization and AI – particularly in the more routine parts of our work,”
says Petra Segerdahl. “That’s why we developed a digital roadmap for
improving the efficiency of our operations.”

Increased digitalization will also make it easier for Verahill to
predict the scope of cases at an earlier stage, simplifying pricing
and speeding up processing – a win-win for the company and its
customers. But human interactions remain a top priority.

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