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SOCIAL COMMITMENT
MAIN SPONSOR OF MJÄLLBY AIF SOCCER – CLOSE TO THE
HEARTS OF THE ANDERSSON
Mellby Gård became the main sponsor of soccer club Mjällby AIF in 2024. FAMILY
The four-year collaboration, which extends until 2027, is the biggest in the
club’s history, marking a significant partnership between the locally based At Mellby Gård, we see sport as a crucial force in
business group and the Listerlandet-based soccer club. Mjällby AIF’s unique society that unites people and provides opportunities
position, with the heart of a small town and the ambition of a major club, fits for personal and collective development. Soccer is
in well with Mellby Gård’s philosophy. particularly close to our hearts. The intention of our
long-term commitment is to boost club activities and
“We can see enormous potential in Mjällby AIF and share their ambition to help ensure a sustainable society that capitalizes on
constantly develop and aim higher,” says Johan Andersson, Chairman of the the positive effects of sport.
Board at Mellby Gård.
“When we get involved in soccer and club activities,
The collaboration also means that Mellby Gård is reinforcing its local we follow the same philosophy as in our business –
presence. The company has strong ties to the county of Blekinge, where the that of taking promising organizations and turning
team is based – both professionally and privately through businesses, family them into leaders,” says Johan Andersson, Chairman
and friends. of the Board of Mellby Gård. “Helping clubs succeed
and watching how they generate value on and off the
“We’re passionate about soccer and club activities and have followed pitch is inspiring.”
Mjällby AIF’s impressive journey in the Swedish elite sphere,” says Johan
Andersson. “We want to support organizations that dare to aim high, and The 2024 season brought mixed results. FC
that’s exactly what this club is doing. We look forward to being part of their Rosengård’s women demonstrated their strength,
continued success.” winning the Damallsvenskan national women’s league,
while Trelleborgs FF’s women’s team had a tough year,
At the same time, Mellby Gård’s involvement in the Trelleborgs FF soccer falling out of the top division. Trelleborgs FF’s men’s
club is not affected by the company’s new role in Mjällby AIF. Instead, they team finished in seventh place in the Superettan
see opportunities for the clubs to exchange experiences, which can benefit league and Mjällby AIF had their best season ever
them both. in Allsvenskan, finishing in fifth place. Mellby Gård
congratulates all the clubs on their solid efforts and
With Mellby Gård as main sponsor, Mjällby AIF is boosting its position looks forward to following them on their development
ahead of coming seasons and consolidating its place in Swedish elite soccer. journey.
Helping clubs succeed and
watching how they generate value
on and off the pitch is inspiring
WICTOR PETERSSON The support from Mellby Gård means
AIMING FOR 2028 OLYMPICS everything. It gives me the opportunity to put
IN LOS ANGELES my heart and soul into achieving my dream
Shot putter Wictor Petersson and Mellby Gård have been
working together for five years and wound up 2024 by
extending their partnership, with their sights set on the
2028 Olympics in Los Angeles. The partnership has been
an important part of Wictor Petersson’s journey towards
joining the world’s elite in the sport.
“Wictor is an incredibly driven and determined athlete,”
says Johan Andersson, Chairman of the Board of Mellby
Gård. “We’re proud to be supporting his journey towards
international medals and the Olympics in Los Angeles.”
For Wictor, extending the partnership is a big step forward.
“The support from Mellby Gård means everything,”
says Wictor Petersson. “It gives me the opportunity to put
my heart and soul into achieving my dream: a medal in an
international championship.”
He is looking forward to the World Championships in
Tokyo in 2025 – his next major goal before Los Angeles in
2028. With their shared ambitions, Mellby Gård and Wictor
Petersson are looking forward to an exciting future full of
opportunities and new successes.
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