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SÖDERBERG & HAAK
Strengthening position
with new initiatives
Söderberg & Haak is supplementing its product portfolio with crushing and
recycling machines and boosting its presence in the Swedish metropolitan
regions with a new contracting facility in Mälardalen, close to Stockholm.
Through more intense focus and targeted efforts, the company also achieved
record sales with Amazone’s agricultural implements.
In 2024 CEO Gustaf Thuresson continued to lead Söderberg FULL SPEED AHEAD WITH BOMAG
& Haak on an exciting journey of change that reinforced the Söderberg & Haak has represented Bomag since 2019, successfully
operational business and the company’s position in the market. selling mainly their rollers and vibratory plates. After further reinforc-
Particular focus was placed on setting up a new contracting facility, ing the organization, focusing specifically on road maintenance, they
boosting the company’s market presence in key segments and further also sold and delivered their first asphalt cutters and pavers to the
developing the business model to address future challenges. Swedish market during the year. Given the great need for infrastruc-
ture investments in large parts of the country, this is a niche the
“This year we’ve strengthened the team around Amazone to meet company has faith in going forward.
increased demand for precision farming machinery,” says Gustaf
Thuresson. “In an otherwise sluggish contracting market, interest We’ve strengthened the team
in electric machines is growing. So we’re proud to represent around Amazone to meet increased
manufacturers such as Komatsu, Bomag and Terex as they’re at the
forefront of technology in their segments.” demand for precision farming
machinery
NEW PRODUCT SEGMENT
Söderberg & Haak broadened its product range during the year. The AMAZONE GOING FROM STRENGTH TO STRENGTH
company now offers crushing and screening plants from Terex Finlay Amazone saw strong growth during the year, with products at the
and recycling machines from Terex Ecotec. The focus on innovative technological forefront of precision farming. With a bigger team
solutions is a response to the growing demand for more sustainable focused on providing an increased presence and professional service
materials management in the contracting industry. to customers, Söderberg & Haak achieved record sales with Amazone
products in 2024.
“This is an area with great potential,” says Gustaf Thuresson. “By
working with intelligent solutions in crushing and recycling, we add Through the addition of Cultiwise, high-tech drone technology is
value for our customers and society in general.” now also available to scan fields and identify weeds and different
crop variations. This allows for aimed spraying or varied fertilization
CONTRACTING FACILITY IN ARLANDASTAD of crops, reducing pesticide use, optimizing harvests and improving
In May Söderberg & Haak launched a new contracting facility in Ar- finances.
landastad, just outside Stockholm. As the company wants to have its
own facilities with direct sales in the metropolitan regions, this was “By using drones to analyze soil health and crop conditions, we
strategic decision. The new facility in Mälardalen means they now can help farmers further reduce costs and increase harvests in a
deal with sales, service and spare parts in-house in Stockholm, Goth- sustainable manner,” says Gustaf Thuresson. “This helps ensure a
enburg and the Malmö region, but also in Linköping, Stora Skedvi and healthier planet while improving the farmer’s finances.”
along the Norrland coast.
“The investment is fully in line with our and Komatsu’s joint strat-
egy: to strengthen our position in the metropolitan regions while
relying on our long-term partners in other parts of Sweden,” says
Gustaf Thuresson.
We’re proud to represent GUSTAF THURESSON,
manufacturers that are at the CEO
forefront of technology in
their segments
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