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ERIKSBERG HOTEL & NATURE RESERVE
A local experience of
nature with global reach
Eriksberg Hotel & Nature Reserve, Scandinavia’s largest nature
reserve, enjoyed great progress in 2024, but also some challenges –
with an increase in international guests, continued work on sustainable
tourism and exciting projects in the pipeline.
Financially, the outcome for 2024 was slightly lower than NEW CHAPTER FOR ERIKSBERG’S NATURE EXPERIENCES
expected. Despite challenges, including delays with the suites In addition to finishing the new suites, a spectacular 100-meter
and a difficult marketing launch, progress was made, and suspension bridge was also completed during the year. The project
Eriksberg Hotel & Nature Reserve took several strategic decisions started in 2015 and is a collaboration with Region Blekinge, with
that improve their future prospects. The focus during the year was Blekinge Arkipelag being the driving force. The suspension bridge
on staff accommodation, hotel operations and working towards links the entire Eriksbergsleden hiking trail together, improving
achieving the ambition of 50 percent international guests by 2028. In accessibility between areas and enabling an incredible hiking
addition, Eriksberg’s new Arken hotel building saw its grand opening. experience in Blekinge’s countryside and archipelago.
“Despite a complex market situation globally and changes in In addition, the company has launched a new book project with
consumer behavior, we can see potential in our tourism and nature- author and photographer Claes Grundsten. During his many years
based experiences,” says Per-Arne Olsson, CEO of Eriksberg Hotell of travels, from north of the Arctic Circle to southern Africa, Claes
& Nature Reserve. “For example, we’re seeing a positive trend of has never witnessed such unique nature as at Eriksberg. He wants to
increasing numbers of international tourists and fewer drop-in capture this in words and images to pass on Eriksberg’s outstanding
guests – a response to the collaboration with Bernadotte & Kylberg nature to the public.
on the interior design of the Arken hotel.”
Guests say they enter another
NEW ANGLE ON SUSTAINABILITY world when they visit Eriksberg –
The company is guided by its ambition to be at the forefront of sus- it’s a break from the daily grind
tainable tourism. An important step will be the introduction of guided
tours, which will enhance the quality of the visitor experience and 2025 – THE YEAR OF PARTNERSHIPS AND
strengthen biosecurity. Combined with continuous investments in A HIGHER PROFILE
sustainable transport, these measures have boosted accountability Eriksberg is entering 2025 with a clear vision. Its objectives include
in relation to both nature and guests. further enhancing the Eriksberg brand through strategic partnerships
and new initiatives, such as inaugurating the suspension bridge
“Sustainability is part of our identity,” says Per-Arne Olsson. “We and continuing to promote the company’s position in the Blekinge
want our guests to understand how animals and nature actually work, archipelago.
which can result in seeing sustainability efforts through a new lens.
Perhaps people will then choose to cycle rather than drive to work.” “We want to boost our brand, focusing on quality and investing in
raising our profile through social media and our website,” says Per-
Arne Olsson. “We want to get the word out about the strength of our
business, combining sustainability with innovation and offering our
guests a unique experience of tranquillity. Because guests say they
enter another world when they visit us – it’s a break from the daily
grind. That’s exactly the feeling we want to convey.”
With a positive attitude and a solution-focused approach,
Eriksberg will continue to create unique experiences and boost its
brand as a leader in sustainable tourism.
PER-ARNE OLSSON,
CEO
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