Page 7 - Danir_Arsbok2023_ENG_DiPDF

7
A MESSAGE FROM JOHAN
The power of a good example.
As 2023 draws to a close, it has been another year
of Putin’s horrific war of aggression against Ukraine.
Putin hopes that a protracted war will cause us in
the West to lose interest in the war, and subse-
quently reduce our commitment and aid to Ukraine.
We must not accept this, and we must continue to
support Ukraine so they can expel the Russians from
their country.
We have also seen the devastating impact of
Hamas' terrorist acts and the ensuing tragedies.
While I am writing this, the conflict continues, and
the immediate intervention of the international com-
munity is essential to resolve the situation peacefully and young people in Malmö, runs labour market
and prevent further loss of life and suffering.
2023 is also a year in which interest rates and the
Swedish krona have been in focus. Many people are
talking about a weaker economy and that we are
in, or about to enter, a recession. We are naturally
also affected and have experienced weaker growth
during the year. But our subsidiaries have done a
good job of dealing with the challenges. In times like
these, companies have opportunities to streamline
their organisations and create favourable conditions
to quickly bounce back when the economy picks up
again. Because it will.
It is also a time when it is important to have a
long-term perspective in your involvements and
provide support where needed. This applies to our
corporate commitments that have been hit hard by
the weaker economy, but also to our social involve-
ment. This is when our support is most needed.
In our 2023 Yearbook, we have therefore chosen to
focus on what we and our companies are doing to
make the society in which we operate a little better.
For us, this is a central element. We feel strongly
about our involvements and often have a strong
personal commitment to the initiatives we support.
Star for Life was founded by Christin and Dan
Olofsson in 2005 when they realised that the newly
opened Thanda Private Game Reserve was at the
epicentre of the HIV/AIDS pandemic that was raging
in southern Africa at the time. With great commit-
ment, Star for Life has grown and now actively helps
young people to believe in their dreams and their
future in six countries. Uppstart Malmö was founded
by Dan Olofsson and Luciano Astudillo. The aim
was to create new jobs in Malmö’s more vulnerable
parts, such as by supporting existing entrepreneurs
in these areas to advance their growth, thereby
enabling them to employ more people.
FC Rosengård is a multifaceted football club that,
in addition to engaging 700 football-playing children
projects that have helped hundreds enter the labour
market. They also run Football for Life in South
Africa where they strengthen girls’ self-esteem
through football. In addition to all this, this unique
football club involves itself in important issues such
as gender equality and mental health.
Our involvement in Special Olympics and the
Hugo Foundation stems from my son having been
born with a brain injury. And I have seen first-hand
how important physical activity is for him and others
with an intellectual disability. Help and support are
especially important for those who may not be able
to take the initiative themselves. Through Special
Olympics, we support School Days, which is a
sports day for adapted schools, where students get
opportunities to try different sports. Around 30
School Days are held annually, and since its launch in
2015, thousands of students have been able to try
out sports.
These are some examples of how we at Danir are
involved in our community. We strongly believe in
the power of a good example, and we hope that our
involvement inspires others to do something. We
are truly proud of the commitment within the Danir
Group that you can read about in this Yearbook.