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A MESSAGE FROM JOHAN
A year of challenges,
successes, and optimism
for the future.
As we approach the end of 2024, it spontaneously passed and a failure on the part of our employer
feels as if this year resembles 2023 in many ways. organisations. However, it is crucial to move forward
The tragic wars in Ukraine and Israel/Palestine and find new paths to continued success. We remain
continue, and the economy remains weak. It’s easy committed to a better future for our employees and
to feel that the year has been like a dull November clients. Overall, I look forward to a positive develop-
day – bleak and without significant bright sunny ment in 2025.
periods. However, on closer reflection, 2024 has
indeed been an eventful year, with many positive We have a strong operation within the Danir
aspects alongside a few negative ones. Group, with many competent co-workers. This
yearbook contains personal portraits of some of our
We strongly believe that success stems from long- skilled team members; portraits that I hope you will
term commitment and hard work. It is essential to find interesting.
maintain focus on what is important and to do what
is necessary to achieve long-term growth. Many In 2024, some of our younger consultancy busi-
small parameters must align to create a successful nesses are celebrating their 10th anniversary, and
business. When times are tougher, there is an oppor- it has been a wonderful journey to witness. I look
tunity to streamline and refine aspects that often get forward to seeing how these businesses build lasting
overlooked during a boom. Therefore, it is important success. You can read more about their views on
that we continue to sharpen our operations and entrepreneurship and long-term prospects in this
ensure we are ready for opportunities and growth yearbook. You can also learn about our involvement
when the market turns. in Star for Life and their vital work in Ukraine and
East Jerusalem, read about Special Olympics reaching
For our consultancy business, much of the focus out to approximately 1,900 students through the
has been on managing the new Swedish law which School Days project, and how Thanda Island works to
encourages companies to offer mass employment preserve the coral reefs around the island.
to employees who have been ‘on loan’ from other
companies. It is disheartening that this law has been Happy reading!
