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FOCUS: INVESTMENTS

SCANDINAVIAN HERITAGE

Oscar Jacobson wants to
make Filippa K turn a profit

After four years of robust growth, the Oscar Jacobson Group, now
Scandinavian Heritage, is accelerating. The same recipe for success will now
be used to take its new acquisition Filippa K from loss to profit.

“We started talking about acquisitions as a possible strategic path for
future growth back in 2023,” says Ludvig Jahn, CFO of Oscar Jacobson. “We
looked at several companies before Filippa K.”

The dialogue with Filippa K’s former owner Novax began in the autumn
of 2024, with the deal being completed in April 2025. Filippa K and Oscar
Jacobson will continue to operate as separate brands.

“On day one, we held a general meeting with both companies to introduce
ourselves, the new structure and the opportunities we see going forward –
and then we started our work together,” says Ludvig Jahn.

The integration process is on track. The companies have many commer-
cial similarities: strong Nordic design roots, shared values regarding quality
and sustainability, and a high proportion of sales made through their own
channels. At the same time, Filippa K is currently burdened by substantial
losses that require major changes.

We’re already thoroughly convinced
that we’ve bought a brand with a

high level of recognition and positive
connotations

“Bringing all service functions together under one roof in Borås has
been a rapid process,” says Ludvig Jahn. “Although this has involved tough
decisions, the changes have gone according to plan and laid the foundations
for more efficient work on both brands.”

There is also the hope of new business opportunities in the near future.
“We’re convinced that we’ve bought a brand with a high level of recogni-
tion and positive connotations,” says Ludvig Jahn. “Joint business oppor-
tunities can undoubtedly arise in the future, but right now we’re focusing
all our efforts on managing Filippa K’s total costs and transition journey
while extracting synergies.”

LUDVIG JAHN,
CFO

DUNI GROUP IS
EXPANDING

Duni Group is growing through
the acquisition of additional
complementary businesses:
• Poppies in the United Kingdom
• LinePack in Finland
• ByGreen in Australia

You can read more about the
significance of the acquisitions in
Duni Group on p. 44

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