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S C A NO SDCI NAARVJI AA NC OHBESROINT A G E

Oscar Jacobson taking the
next step with Filippa K

Oscar Jacobson is demonstrating strength on its growth journey, ending yet another
year with rising sales combined with solid profitability. By acquiring Filippa K, it
has broadened its product range, boosted its sustainability profile and positioned
the Group to continue its expansion with a more substantial financial base.

Oscar Jacobson continued to show robust growth and profit­ customer base. Together, this creates a Group that is bigger and
ability in 2025. Despite challenges such as rising rents and stronger than the sum of its parts.”
higher raw material prices, the company grew by 15 percent,
while profitability remained stable at 12 percent. Net sales were close The acquisition means estimated net sales of close to one billion
to SEK 600 million, doubling since 2019. Swedish kronor for Scandinavian Heritage, while profitability is
falling due to Filippa K suffering heavy losses and facing an extensive
“We’re now twice the size we were before the pandemic – and restructuring programme.
making significantly more money,” says Richard Woodbridge, CEO of
Oscar Jacobson.

This success is based on a combination of more dressed fashion, a
broader range, clear strategies for retailers, store experiences with a
high level of service and a successful investment in e-commerce.

“The strong position we have in our home markets is crucial,” says
Richard Woodbridge. “The fact that we’re opening new stores in
Sweden, Denmark and Norway is clear proof that our business model
is working.”

OSCAR JACOBSON FILIPPA K SUSTAINABILITY THROUGHOUT THE VALUE CHAIN
This spring, the Oscar Jacobson Group, now Scandinavian Heritage, Today, both brands share a sharp focus on contributing to a more
acquired Swedish fashion brand Filippa K. Richard Woodbridge sustainable clothing consumption, with Filippa K having a tradition of
explains: slow fashion going back to the 1990s. The company focuses primarily
on the purchasing and production in its sustainability work, while
“The acquisition forms part of our long-term growth strategy of Oscar Jacobson works to a greater extent on extending the life of
organic growth in combination with growth through carefully selected garments through re-use and re-make, including in its Sustain stores.
acquisitions. Filippa K is a strong fashion brand offering minimalist
design, a clear Scandinavian legacy and a genuine commitment to “Our main circular initiatives are in different parts of the value chain,
more responsible production.” and we’re looking forward to bringing these together to establish a
holistic approach to sustainable fashion,” says Richard Woodbridge.
With Filippa K, the Group is expanding into women’s fashion, while
the brands remain completely independent to ensure they retain Scandinavian Heritage is ready for its next chapter. The new part­
their unique identities. The combination of well-established brands, ner­ship will lay the groundwork for an even stronger, more profitable
Scandinavian design and sustainability strengthens Scandinavian Scandinavian fashion house going forward.
Heritage’s position in the Swedish fashion sphere. Richard
Woodbridge summarises:

“Synergies can mainly be found in operations, manufacturing,
distribution and branding. Oscar Jacobson’s experience of profitable
growth and range expansion, as well as direct-to-consumer initiatives,
can now complement Filippa K’s established design platform and

Filippa K is a strong fashion
brand offering minimalist design
and a clear Scandinavian legacy

RICHARD WOODBRIDGE,
CEO

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