Page 36 - MELLBY_MAGASIN_2025_ENG_SID

SOCIAL COMMITMENT: MJÄLLBY AIF

Mjällby AIF became Swedish
soccer league champions

– a victory that opens doors

Mellby Gård became the main sponsor of Mjällby AIF ahead of the
2024 season. By the second season, in 2025, the men’s team won
the Swedish soccer league championship. This transition from

promising to winning is unprecedented in Swedish men’s football.

We’re proud to present the first Mellby Gård’s link to Blekinge is strong. Parts of the
step in a long-term strategy Andersson family hail from there, and several Group
companies are located in the region: Roxtec in Karlskrona,
where we aim to give girls and Feralco outside Sölvesborg, a Kappahl store in Mjällby, and Eriksberg
young women the opportunity Vilt & Natur.
to play football within the club
“Over the years, we’ve followed and been impressed by how Mjällby
JACOB LENNARTSSON AIF has achieved success with small means and embodied a spirit
where the team really is greater than the individual,” says Johan
Andersson, Chairman of Mellby Gård.

We’ve been impressed by how
Mjällby AIF has embodied a
spirit where the team really is
greater than the individual

JOHAN ANDERSSON

That spirit is now being expanded. In parallel with the success
of the men’s team, the club is launching activities for girls, with a
group born between 2019–2021 to be welcomed in December. The
aim is for women and girls of all ages to play and, eventually, to put
together a professional women’s team. The team being greater than
the individual applies to everyone. Club manager Jacob Lennartsson
explains:

“We’re proud to present the first step in a long-term strategy where
we aim to give girls and young women the opportunity to play football
within the club. For us, it’s essential that this initiative is not designed
merely to look appealing or strengthen the brand externally, but
that this new branch genuinely contributes to making the entire club
better and more inclusive.”

Mjällby AIF’s achievement has not gone unnoticed in the sports
world. The team was nominated for Team of the Year at the
Idrottsgalan sports award ceremony, in several categories at the
Allsvenskans Stora Pris award, and finished in second place in the
Jerringpriset award. Mjällby AIF won the award for Team of the Year
at Idrottsgalan and won Goalkeeper of the Year, Defender of the Year
and Coach of the Year at Allsvenskans Stora Pris. In 2026, the team
will play UEFA league matches for the first time in its history.

36