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SÖDERBERG & HAAK

A year of challenges and strategic
investments for the future

Söderberg & Haak is one of Sweden’s leading suppliers of contracting,
agricultural and green space maintenance machinery. With a wide range

of products and a strong local presence, the company has been a key
partner to professional users all over Sweden for over a century.

Söderberg & Haak had a challenging year in 2025. Expectations INVESTMENTS AND FUTURE PLANS
of an upturn in the market were not realised, with uncertainty Investments have mainly been made in staff and the aftermarket,
affecting sales and investment. with a new facility in Stockholm and expanded sales teams across
“We started the year with high expectations for the Komatsu the entire market. This is a strategic investment that aims to boost
contracting machinery brand in particular, but the market has the company’s competitiveness going forward. At the same time, the
been hesitant and there have been no major changes,” says Gustaf market for rental machinery has grown, creating new opportunities
Thuresson, CEO of Söderberg & Haak. “Uncertainty in the world for the company.
around us has impacted housing construction, both commercial and
private, which has meant that we sell fewer machines and the total “When the overall market is weak, the fight between companies to
market hasn’t grown.” sell each machine is more ferocious,” says Gustaf Thuresson.

Despite the headwinds, some brands showed positive signs. The outlook is cautiously optimistic. The construction market has
Bomag experienced stable sales and greater interest, Terex brands become stronger, and projects that were on hold are getting started.
Finlay, Terex Ecotec and MDS exceeded expectations, and the agri­
cultural brand Amazone is continuing its growth in sales and volume. “We believe there will be a modest increase in 2026, and we’re
There were many challenges, especially when planned increases in working hard to develop the aftermarket, within both service and
volume did not materialise. The company focused on skill building spare parts, to establish a business that’s more long term and secure,”
and employee development while adapting its machinery stock to the concludes Gustaf Thuresson.
needs of the coming years.

We’re working hard to
develop the aftermarket to
establish a business that’s
more long term and secure

Söderberg & Haak IN THE GROUP SINCE 1995

KEY EVENTS IN 2025 NET SALES EMPLOYEES GUSTAF THURESSON,
SEK 482 M 95 CEO
• The Amazone agricultural brand continued to grow
• Successful launch of Terex brands manufacturing HEAD OFFICE CHAIRMAN OF THE BOARD
Staffanstorp Sven Knutsson
crushing, screening and recycling machinery
• Uncertain market conditions hampered investment

in contracting machinery

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