Page 28 - PlanWorld 2019 EN demo

Clinic Profile

Planmeca finds
the human connection in Morocco

Copy Aleksandra Nyholm Images Esthètica Polyclinique Medico-Dentaire

Planmeca equipment is a common feature of the modern IN a modern Moroccan dental office,
Planmeca devices are a common sight.
Moroccan dental practice. Yet despite being constantly at Since entering the market area, Planmeca
the forefront of dental technology, the company has never has rapidly grown to become a leader
lost the human touch. “I have a lot of respect for that,” says in the Morocco – and a byword for
Dr. Anass Benkirane. excellence in dental manufacturing. But
what makes the company’s products such
a success in the country? “It’s the people,”
says Dr. Anass Benkirane.

The human connection
Dr. Benkirane is a dental surgeon
and one of the founders of Esthètica
Polyclinique Medico-Dentaire, located
in the northernmost Moroccan city of
Tangier. He has been practicing dentistry
for 25 years, specialising in implantology
and aesthetics, and is very familiar with
Planmeca’s products. At Esthètica, all
dental equipment is by Planmeca. From
dental units to imaging devices to CAD/
CAM, “the Planmeca solution is every-
where. We have it all.”
Image: Getty Images

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