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>Sisällysluetteloon 165 Lähteitä • Koodikirja, Simon Singh, Tammi, 1999 • Geenin itsekkyys, Richard Dawkins, Art House, 1993 • Miten saan ystäviä, menestystä ja arvovaltaa, Dale Carnegie, WSOY, 1937 • The Wisdom of crowds, James Suriwiecki, Anchor, 2005 • Lovemarks, Kevin Roberts & A.G. Lafley, powerHouse Books, 2005 • Positioning: The battle for your mind, Al Ries & Jack Trout, McGraw-Hill, 2000 • Diffusion of innovations, 5th edition., Everett M. Rogers, Free Press, 2003 • The strategy and tactics of pricing: A guide to grow more profitably, Thomas T. Nagle, John E. Hogan & Joseph Zale, Pearson Prentice Hall, 2005 • Daily Drucker, Peter F. Drucker, HarperBusiness, 2004 • Let my people go surfing: The education of a reluctant businessman, Yvon Chouinard, Penguin Books, 2006 • Predictably irrational, Dan Ariely, Harper Perennial, 2010