Page 166

166 P E T R I U U S I TA LO • BRÄNDI & BUSINESS >Sisällysluetteloon • Eating the big fish: How challenger brands can compete against brand leaders, Adam Morgan, Wiley, 2009 • Blue Ocean Strategy, W. Chan Kim & Renee Mauborgne, Harvard Business Review Press, 2005 • Game Changer: How you can drive revenue and profit growth with innovation, A.G. Lafley & Ram Charan, Crown Business, 2008 • Flip the funnel. How to use existing customers to gain new ones, Joseph Jaffe, Wiley, 2010 • Future shock, Alvin Toffler, Random House, 1970 • How to grow when markets don”t, Adrian Slywotzky, Richard Wise & Karl Weber, Business Plus, 2004 • Kellogg on branding: The marketing faculty of the Kellogg school of management, Tim Calkins, Alice Tybout & Philip Kotler, Wiley, 2005 • Lead users: a source of novel product concepts, Eric Von Hippel, Sloan School of Management, Massachusetts Institute of Technology, 1986 (artikkeli)