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89                                                          Our additional holdings | DANIR 2023

   Mikz Alliance

      Mikz Alliance runs an international member organ-
      isation and platform for influencer marketing. The
      platform provides media houses and major media
      buyers with access to the necessary technology
      and software to run effective influencer campaigns
      in their local markets. Together with its members,
      Mikz Alliance has created a unique marketplace
      where media buyers and influencers can meet, build
      networks and do business. In a rapidly expanding yet
      fragmented industry, their software and infrastruc-
      ture have set a new professional standard for the
      market. mikzalliance.com

                                                            United Influencers

                                                            United Influencers creates meaningful relations
                                                            between brands, influencers and consumers from
                                                            its offices in Sweden, Norway, Italy, Switzerland and
                                                            Serbia. In the Norwegian market, United Influencers
                                                            also runs one of the world’s most reputable fashion
                                                            brands, ELLE magazine.

                                                               United Influencers works in a number of different
                                                            industries on everything from individual campaigns
                                                            to comprehensive concepts and strategies. In
                                                            addition to matching the advertiser with the optimal
                                                            influencer, they provide strategies for achieving the
                                                            greatest possible engagement and impact.
                                                            unitedinfluencers.com
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