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13 Entrepreneurship and long-term strategies | DANIR 2024

the most important factor. An entrepreneur is some- new perspectives, which enrich the image of the
one with a great deal of passion and drive. Sure, entrepreneur and challenge some of the stereo-
action, a plan, and structure are needed, but that types associated with it. The conversation gradually
comes later and is necessary to create something reveals new insights, provokes new thoughts, and
sustainable. Lars-Johan agrees on the importance offers very personal reflections on what it’s like to
of commitment. He adds that an entrepreneur is lead and build companies within the Danir Group,
more resilient to temporary setbacks, ignores them,
pushes forward, and thinks long-term. Erik believes
that an entrepreneur is someone who has been
given a lot of autonomy and does not let themselves
be stopped by rational thoughts that could curb their
drive by focusing too much on the risks.

“And here’s where the balance lies between the
brilliant entrepreneur and the one who takes excess-
ive risks and ends up in the ditch,” Erik reflects on
risk-taking and entrepreneurship.

Gradually, the three start to paint a shared image
of the entrepreneur as an engaged, passionate, and
hard-working person who gets things done. And this
last aspect is crucial.

“There are a lot of people with ideas, but not
many have the ability to execute them, and I think
that’s quite characteristic of entrepreneurs – they
actually follow through with their idea,” Lars-Johan
says on what defines an entrepreneur.

How, then, does long-term vision relate to entre-

“ I was the third employee in that company and did
everything an entrepreneur does – everything!”

preneurship? The three seem to agree that it plays a where entrepreneurship and long-term strategies
big role. Without endurance and a forward-looking are so central.
focus, it’s challenging to create something sustain-
able. Working from long-term strategies is also a The conversation continues. Just use the QR code
way to minimise risks. By spreading it over a longer to watch this interesting and engaging discussion
period, the risks have less impact on the business in full.
and the common goal being pursued.
Scan the QR code
The aim of this conversation was partly to see and see the whole
how entrepreneurs view their role. What we notice conversation at danir.se
throughout the discussion is that there are many
similarities. Yet they each contribute to a variety of