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JENNIE JAURINDER , NEXER ENTERPRISE APPLICATIONS

Born in the driver’s seat.

Sometimes it’s crystal clear when someone has a natural talent for being a leader.
Anyone can be a boss who simply “bosses.” But building, leading and developing both
business and employees is not for everyone. However, Jennie Jaurinder at Nexer
Enterprise Applications does it effortlessly.

If you were to ask her, she would probably describe her ability to take charge and lead things forward
it more humbly as something that comes from being was noticed. After finishing high school, Jennie went
direct, driven, goal-oriented, and clear about what to London to work on reception at a hotel. It wasn’t
is expected. But there is more than the obvious that long before she was appointed shift leader. The same
defines her leadership role. thing happened a few years later, when she got a
job at a home décor store back in Sweden. Not long
“I always strive to be genuine, attentive, obser- after Jennie was hired, management felt she should
vant, values-driven, and compassionate in my be the store manager. There’s something about her
role as a leader,” says Jennie, when defining her calm confidence and ability to see things clearly that
qualities as CEO. is contagious, making employers eager to have her in
the driver’s seat.
Over the years, she has built up her experience,
working in a variety of industries. At a young age,