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45 Our sub-groups | DANIR 2024

Jennie says about the ambition for the coming years. The road ahead is well-charted for Jennie, and even
Maintaining the company culture and strong if challenges arise, they’re unlikely to be an issue.
For someone born to be in the driver’s seat, future
sense of community is Jennie’s greatest challenge as choices and sharp curves are just part of what makes
they grow, especially as they bring on more colle- the journey forward more exciting and enjoyable.
agues from around the world. But with her clear,
direct, and values-driven leadership, combined with
a strong company culture, she is well-equipped to
handle these challenges.

“Being part of building a company from the
ground up, while creating a dynamic workplace
where we grow alongside our customers is incre-
dibly rewarding. The fact that people enjoy working
here is one of the reasons we’re growing. We’re also
thorough in building from the ground up, based on

“ I always strive to be genuine, Scan the QR code and
attentive, observant, values- see more of Jennie at
driven, and compassionate danir.se
in my role as a leader.”

– Jennie Jaurinder

where we are today. We’ll continue to be specialists
and deliver to our customers at the same high level
as today, which I’m confident we’ll achieve,” says
Jennie when outlining their growth plans.

Jennie loves her job and spends a lot of time
travelling. But she also values her time off, often
going on trips with her family. During her leisure
time, you’re likely to find Jennie deeply involved and
committed to a new interior design or gardening pro-
ject at home in Eskilstuna or on a hiking trail close to
their summer house on the Bjäre Peninsula.

“Rest and recovery are important, but that doesn’t
always mean I choose to sit still. We’re a very active
family, and while we like to relax with a TV series
on the sofa it’s just as likely that we’ll be doing some
sort of physical outdoor activity,” Jennie concludes.