Page 95 - Danir_Arsbok2024_ENG_Digital

Our involvement | DANIR 2024

95

Expect a Better Tomorrow Foundation

Since New Year’s Eve 2018, we at Sigma and Danir have been celebra-
ting our very own themed day for a better tomorrow. The “International
Expect a Better Tomorrow Day” is a day that embodies fresh starts, hope
for the future, and optimism. It is also the day we introduce an initiative
for a better tomorrow. We do this by creating a new brand to carry the
message. These brands can then be taken over and continue to do good.
This is a truly unique form of social responsibility, and unlike many
others, we do not use any of the funds raised for administrative costs.
Not a single penny. All expenses are covered by the Danir Group.

The initiatives we have launched over the years share a common goal:
to inform, educate, and raise awareness about an injustice or imbalan-
ce in society. We do this so that these initiatives leave behind lasting
knowledge about the injustices and imbalances they address. For real
change to endure in the long run, knowledge and changed behaviours
are more important than just donating money.
expectabettertomorrow.com