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                             ANNIKA FERNLUND, HUB PARK

    The art of combining proven
     systems for new solutions.

    If you’re passionate about systems in synergy.             Earlier in her career, Annika spent several years at
      When you love to combine proven systems from             an architectural firm. After that, she spent a few
     different sectors to create completely novel and          years as an independent consultant, working largely
     better solutions. It’s a bit like when one plus one       with property development. But a few years ago,
     equals three. Well, then it’s no wonder that you might    Annika took her craze for synergising systems to
     choose to get two university educations and then          the next level when she started working with the
     continue to cross-fertilise various sectors in your       mobility buildings of the future at Parkering Malmö.
     professional practice.                                    The experience, knowledge and desire to be at the
                                                               forefront were all there, and Annika was given free
        Annika Fernlund is a mobility strategist and prop-     rein to develop ideas and mobility solutions for
     erty developer at Hub Park, a role that gives her the     Malmö’s parking companies, their facilities and their
     opportunity to pursue her passion for new solutions.      service offerings.
     And although getting two degrees wasn’t a conscious
     strategy when she began studying Civil Engineering           “I really enjoyed working at P-Malmö and the pro-
     for Roads and Waterways and later continued her           jects we developed. But I felt strongly that I wanted
     education at the School of Architecture. Her two          to be able to apply my ideas to projects throughout
     lines of study instilled her with ideas and thought       Sweden, and since municipal companies aren’t
     processes that synergise when she strives to find         allowed to invest outside their own municipality, the
     solutions and systems that did not exist before.          idea of finding something else began to germinate,”
                                                               explains Annika about how she ended up at Hub Park.
        Annika’s master’s thesis at Lund University’s
     School of Architecture was a good indication of her          At Hub Park, Annika works exactly as she wants,
     future professional path. Her project proposed con-       focusing on solutions that maximise the good instead
     necting literature and public transport, bringing the     of minimising the bad. She strives to run her projects
     Stockholm City Library into the metro and vice versa.     with circular economy and to use them to connect
     It certainly had all the naive idealism of a student      various systems to create a new and better whole.
     thesis, but the intention – to think in new ways about    These projects offer Hub Park’s customers (munici-
     old, established systems – was just the beginning of      palities and real estate companies) both innovative
     something more.                                           mobility solutions and complete energy solutions
                                                               for their mobility buildings and the surrounding
        “I didn’t get into architecture school the first time  areas. Because if you like systems in synergy, it’s no
     I applied, so I initially studied civil engineering for   wonder that you might connect parking garages in
     roads and waterways. And in retrospect, that proved       the city with solar parks in the countryside, or with
     to be a fantastic complement to my architectural          new logistics and charging nodes throughout the
     education,” says Annika as she reflects on how things     urban area. And that approach creates new solutions
     don’t always turn out the way you planned. But then       and offerings.
     they often end up even better.
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