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ANNIKA FERNLUND, HUB PARK
The art of combining proven
systems for new solutions.
If you’re passionate about systems in synergy. Earlier in her career, Annika spent several years at
When you love to combine proven systems from an architectural firm. After that, she spent a few
different sectors to create completely novel and years as an independent consultant, working largely
better solutions. It’s a bit like when one plus one with property development. But a few years ago,
equals three. Well, then it’s no wonder that you might Annika took her craze for synergising systems to
choose to get two university educations and then the next level when she started working with the
continue to cross-fertilise various sectors in your mobility buildings of the future at Parkering Malmö.
professional practice. The experience, knowledge and desire to be at the
forefront were all there, and Annika was given free
Annika Fernlund is a mobility strategist and prop- rein to develop ideas and mobility solutions for
erty developer at Hub Park, a role that gives her the Malmö’s parking companies, their facilities and their
opportunity to pursue her passion for new solutions. service offerings.
And although getting two degrees wasn’t a conscious
strategy when she began studying Civil Engineering “I really enjoyed working at P-Malmö and the pro-
for Roads and Waterways and later continued her jects we developed. But I felt strongly that I wanted
education at the School of Architecture. Her two to be able to apply my ideas to projects throughout
lines of study instilled her with ideas and thought Sweden, and since municipal companies aren’t
processes that synergise when she strives to find allowed to invest outside their own municipality, the
solutions and systems that did not exist before. idea of finding something else began to germinate,”
explains Annika about how she ended up at Hub Park.
Annika’s master’s thesis at Lund University’s
School of Architecture was a good indication of her At Hub Park, Annika works exactly as she wants,
future professional path. Her project proposed con- focusing on solutions that maximise the good instead
necting literature and public transport, bringing the of minimising the bad. She strives to run her projects
Stockholm City Library into the metro and vice versa. with circular economy and to use them to connect
It certainly had all the naive idealism of a student various systems to create a new and better whole.
thesis, but the intention – to think in new ways about These projects offer Hub Park’s customers (munici-
old, established systems – was just the beginning of palities and real estate companies) both innovative
something more. mobility solutions and complete energy solutions
for their mobility buildings and the surrounding
“I didn’t get into architecture school the first time areas. Because if you like systems in synergy, it’s no
I applied, so I initially studied civil engineering for wonder that you might connect parking garages in
roads and waterways. And in retrospect, that proved the city with solar parks in the countryside, or with
to be a fantastic complement to my architectural new logistics and charging nodes throughout the
education,” says Annika as she reflects on how things urban area. And that approach creates new solutions
don’t always turn out the way you planned. But then and offerings.
they often end up even better.