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KLARAHILL AND VERAHILL
Taking care of customers
during major life events
Klarahill and its subsidiary Verahill approach every assignment
with the utmost respect and commitment. Based on their extensive
experience and expertise in their respective fields, they bring a sense
of security to every situation and customer encounter. This is a
successful recipe for more – and happier – customers.
Both Klarahill and Verahill have experienced impressive growth constellations look very different and involve more parties, which
over the past year. Through Klarahill’s acquisition of three makes things increasingly complex.”
new funeral homes in northern Sweden, they can now offer
their services throughout the country. Klarahill also consolidated its Verahill has also noticed an increased demand for services in real
presence in southern Sweden by establishing two new operations. The estate law and international civil law and has therefore expanded its
increased nationwide presence also benefits Verahill, which gains workforce with cutting-edge expertise to meet these new needs. Petra
natural access to more customers. Segerdahl explains:
Klarahill grew by 35 percent in 2023. Its conscious strategy to grow “We’ve grown from 30 to over 100 employees in four years. For this
through acquisitions and establish itself in locations with high demand reason, we’re working consciously and actively to create team spirit,
is a successful one. build our shared internal culture and establish efficient internal
processes. The fact that we have a higher average value than the
A CHANGING SOCIETY AND INDUSTRY industry index for employee satisfaction is proof that we’re heading in
the right direction.”
Klarahill recognizes that the funeral industry is undergoing changes
that reflect the development of society. As funeral directors, they are The company’s growth curve is steadily rising and in 2023, net sales
faced with more requests, new types of unique needs and more belief increased by 49 percent to SEK 107 million. Verahill can now pride itself
systems to take into account. The demand for personalized funeral on being the second largest firm in Sweden in its segment.
ceremonies is growing, and new ways of meeting customers through
digital services are making it easier to plan and carry out farewells for “We have a strategy with ambitious targets,” says Petra Segerdahl.
close relatives. This is creating opportunities for Klarahill to strengthen “That’s why it’s particularly pleasing that we can close the books for
its position in the market. 2023 with a profit, combined with another strong year of growth.”
“Having a large number of employees is a strength when it comes STRONG COMMITMENT TO CHILDREN’S RIGHTS ISSUES
to meeting new requests and demands,” says Sven Ackell, CEO of
Klarahill. “Together, we have more knowledge and can simply offer Verahill is a responsible player. A key element is their commitment
more. Our shared Klarahill spirit and entrepreneurial streak mean to gender equality and children’s rights issues. An important
that we embrace the new and are quick to adapt so we can meet new breakthrough was made in this area in 2023 with the Swedish
requests and needs.” government’s announcement to ensure a well-functioning, efficient and
legally secure regime for estate division and distribution.
CLIMATE-SMART AND DIGNIFIED
“Gender equality and children’s rights are issues close to Verahill’s
Sustainability issues are high on the agenda at Klarahill. An internal heart. The rules on estate division were outdated. They created lock-
initiative is currently underway to survey the company’s climate impact, in effects for the financially weaker party, which in itself can have a
which has shown that Klarahill’s transportation is one of the parts of negative impact on children if they are forced to grow up with parents
the business with the biggest impact in this area. living in a destructive or violent relationship. This change is a win-win
situation for everyone in society,” concludes Petra Segerdahl.
“Modernising our vehicles to reduce their carbon footprint is a priority.
But we’re also looking at how we can make it easier for customers to
make sustainable choices in all aspects of a funeral,” concludes Sven
Ackell.
INCREASED DEMAND AND STEADY GROWTH Sven Ackell,
CEO of Klarahill
The subsidiary Verahill also had a successful year. Their offering
includes professional assistance and guidance in family law, real estate Petra Segerdahl,
law and international civil law. CEO of Verahill
“It’s getting increasingly difficult to navigate various legal issues
yourself, such as divorce, inheritance or drawing up family law
contracts,” says Petra Segerdahl, CEO of Verahill. “Today’s family
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