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NATIONAL FIRE SAFETY WEEK
2023 – AWARENESS CAMPAIGN
In 2023, we expanded our awareness campaign
across the Dublin Region in support of the National
Campaign by the National Directorate for Fire and
Emergency Management.
Our six fire safety advertisements captured the
main messages that we wanted to promote
and we re-introduced the #RED4ready light the
buildings responsibly red i.e. The OPW were very
supportive of this energy saving aspect and again
Dublin looked wonderful with iconic buildings in
red.
We used our drone to good effect and with the
help of our Communications Section produced
an eye-catching video with music of the iconic
buildings red on Twitter and Instagram.
The #RED4ready campaign was showcased on
Digi-panels, Digi-boards, billboards, print media
[Articles and ads], social media, cinema screen,
national and local radio station and bus shelters
across the 4 Local Authorities during fire safety
week.
Engagement from businesses, organisations,
colleagues from the four Dublin Local Authorities
and the public at large was very well received.
We relied heavily on our social media platforms Bhriogáid Dóiteáin Bhaile Átha Cliath DUBLIN FIRE BRIGADE
and worked closely with our Communications
Unit to achieve this. A large number of people
and business were very helpful and supportive in
promoting the fire safety messages.
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