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Christin & Dan Olofsson | DANIR 2023
Project Kaxås. normal conservation work for the various species
in the reserve, there is a constant battle against
hunting, and a calm and safe environment close to a poachers.
preschool and school. And in doing so, has managed
to reverse a negative spiral and revitalise an entire “There are around 20,000 rhinos in South Africa,
area. An area that offers a great quality of life and and over 1,000 are killed by poachers every year,
high natural value. so numerous measures are implemented to protect
them,” says Dan about wildlife conservation in
NATURE'S SIGNIFICANCE MUST BE Thanda Game Reserve. An area where wild animals
TAKEN SERIOUSLY get a chance to live as they always have.
Nature is something that Dan and Christin are pas-
sionate about and, together with various companies They dedicate a lot of resources to wildlife protec-
within the group, they have initiated several nature tion, including by employing more than 35 guards.
and wildlife conservation projects. And their diligent work is paying off – the latest
figures show that the rhino population is increasing.
Their latest conservation initiative can be found Which is very pleasing.
off the coast of Tanzania. This is where Thanda
Island is located, which is one of Thanda Group’s Dan and Christin are asked if they have any advice
five-star establishments. In the area around the for those wanting to take on greater responsibility.
island, they have formed a marine nature reserve to Both believe it is better that many people contribute
protect and restore the corals after many years of a little than only a few doing all the heavy lifting.
abuse by dynamite fishing, and to provide shelter to
sea turtles that nest on the islands in the area. “Every person has an environment where they see
needs of some kind,” says Dan. “And that’s where
In another important project, they have worked you can do something. You will enrich your life and
intensively for several years with the conservation you will feel that you are doing something meaning-
and protection of rhinos in the nature reserve in ful for someone else.”
which Thanda Safari Lodge is located. In addition to
“Small things are not to be underestimated,” says
Christin. “It doesn’t have to be a big project – small
things can have a very big impact.”
Our conversation oscillates between care and
consideration for colleagues and customers to social
responsibility at both ends of Sweden, for nature,
for other people, and to prevent exclusion. It is
clear that the Olofssons are devoted, involved and
committed to these issues. For them, everything is
connected, and you can instantly recognise their
desire and hope for a society where we care about
each other a little more. A society where all of us –
citizens, entrepreneurs and society in general – work
together and show a little more care for each other.
It could be opening your home to someone during
a holiday, or starting a marine nature reserve. And
everything in between.
Scan the QR code and
see more of Christin and
Dan at danir.se
