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OWN-CHANNEL SALES INCREASE “Sustain is our way of taking responsibility,” says Richard
Oscar Jacobson is well known in Sweden and Norway and has great Woodbridge. “Our clothes are of a quality that allows them to be used
potential to grow even more rapidly in the Nordic region. During a great deal, for a long time and by several owners. By buying and
the year, a new store was opened in the Hansa department store in selling clothes that we’ve made ourselves, we extend the life of the
Malmö. The next store will be opened in the famous Illum department garment and reduce its environmental impact in real terms.”
store in Copenhagen in Q1, with two more standalone stores being
opened in Denmark in Q2. The ambition is for the company to The concept store in Stockholm, whose interior design is also
continue developing its own stores and online sales at a rapid pace based on reused materials, has been surprisingly well received.
over the coming years. Today, Oscar Jacobson has 16 of its own There is a lot of interest in both submitting and buying clothes.
stores and works with 300 retailers. Growth has been witnessed in Oscar Jacobson has a fairly broad target group, as does Sustain, but
all sales channels in 2022, with the increase being greatest in the younger customers are more attracted to the possibility of buying
company’s own channels. a quality garment at a slightly lower price. The demand for suits
in particular is high, and the store could benefit from more people
INDUSTRY AND CUSTOMERS DEMANDING CIRCULARITY submitting garments.
The global textile industry faces major sustainability challenges.
The challenges concern managing the entire production chain more “We’re very proud of the store,” says Richard Woodbridge. “It’s given
responsibly and reducing consumption to ensure a more circular us a great deal of joy throughout the company, and it feels great to
business in the long run. A 2019 report by the European Environment see our beautiful garments with new, happy owners!”
Agency shows that, on average, a garment is used 7–8 times before
being discarded. Many argue that this is a conservative estimate. The Richard Woodbridge, CEO
single most important action the industry can take is to extend the
life cycle of the garments by one or more users instead of producing
new garments.
As Oscar Jacobson’s garments constitute high-quality
craftsmanship in a classic style, designed to last for over ten years,
they are very suitable for reuse. Based on this thinking, the circular
concept Sustain by Oscar Jacobson was launched in 2021.
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