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AROS KAPITAL

Ready to become the first
choice of small businesses

In 2024 Aros Kapital took further steps towards reinforcing its
position as the primary financing partner for small businesses. With

a new CEO and a more intense focus on customer relations and
quality, it is ready to face 2025 full of ambition and vigour.

Aros Kapital faced the many challenges of the recession in 2024
while laying foundations for the future, focusing more intensely
on meeting customer needs. With a new CEO at the helm and
energy among employees, they are now focusing on becoming the
first choice of small businesses.

“Our goal is to be a partner that generates value for small and
medium-sized enterprises (SMEs), which means constantly striving
to improve,” explains Rickard Westlund, CEO of Aros Kapital. “It’s
a question of honing what we do today rather than putting new
strategies in place.”

SMEs are more vulnerable
during recessions

STRONGER CUSTOMER RELATIONS AND NEW SIGHTS SET ON THE FUTURE
OPPORTUNITIES Having spent the first few months in his new role getting to know Aros
Rickard Westlund, who was appointed CEO of Aros Kapital in Kapital and drafting an action plan for the years to come, Rickard
September 2024, is seeing several positive signs ahead of 2025. Westlund is very optimistic about what lies ahead.
Interest rates are starting to fall, creating better conditions for
businesses – and for the economy as a whole. By increasing its “2025 will be a year when we’ll start to get close to achieving our
brand awareness and presence in the market, the company can be long-term financial targets,” says Rickard Westlund. “We’ll be working
optimistic about the future. Aros Kapital also saw an increase in more on direct sales and creating offers that are truly tailored to our
business volumes in the UK during the year, a trend Rickard Westlund customers. This will make Aros Kapital an even stronger brand with a
expects to continue in 2025. clear role in the market – that of value creation.”

“The feeling is almost tangible,” he says. “There’s a sense of urgency “My first few months at Aros Kapital were truly rewarding,” he adds.
among all employees, not just management. This is a strength and a “It’s great to see all my colleagues working together with a desire to
basic requirement for our success.” take us forward. Many thanks for welcoming me to the company!”

Aros Kapital remains vigilant about the market situation. Rickard
Westlund thinks that during a period of uncertainty, the company
needs to be even more accessible and support its entrepreneurs on
their growth journey.

“SMEs are more vulnerable during recessions. With everything
that’s going on around the world, the uncertainty will persist, which
means that many smaller companies are seeking to ensure security in
their operations. At Aros Kapital, we want to show them that we can
support them in this way, even in uncertain times.”

Our goal is to be a partner RICKARD WESTLUND,
that generates value for SMEs CEO

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