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ACADEMEDIA
A competitive future
requires broader educational
opportunities
AcadeMedia had a successful year, making many investments in higher
quality, improved learning and a greater presence in the European
market. The company is working in line with its strategy and continuing
to help boost Sweden’s skills supply and competitiveness.
AcadeMedia continued its international development. During
the year, the company established operations in Finland
and the Netherlands and launched new adult education
programs in Poland and the UK in the field of game development, in
which Sweden is a European leader. The company is also planning
to expand its presence in Germany, where there is a great need for
additional kindergarten places. 2024 can be summarized as a year of
development and expansion for AcadeMedia.
“We’re continuing to deliver on our strategy,” says Marcus Strömberg, “Moreover, digitalization and AI are a crucial part of students’
CEO of AcadeMedia. “Today, 40 percent of our net sales comes from
our international operations and adult education, with the goal of
reaching 50 percent by 2030.”
AcadeMedia continues to invest in increased quality while the
company expands, according to Marcus Strömberg:
“Our main priority is always to offer high quality programs, and
AcadeMedia constantly engages in development work. We’re im­
proving literacy teaching, offering employees the relevant skills
development and investing in closer collaboration with universities
to offer student teachers better work placements.”
THE CHALLENGES OF SKILLS SUPPLY
In 2024 AcadeMedia acquired Berghs School of Communication – a
further investment in the adult education segment. With around
47,000 students in vocational and apprenticeship programs through­
out Sweden, the company is the biggest operator in this market. To
support skills supply in Sweden, more pathways beyond university
education must be available.
“In particular, more traineeships are needed for vocational
students,” says Marcus Strömberg. “Combining theoretical education
with work placements jump-starts careers and helps more people
enter the labor market. Politicians, business and the education sector
need to work together to address the skills shortage.”
Combining theoretical education
with work placements jump-starts
careers and helps more people enter
the labor market
THE AI AND DIGITALIZATION JOURNEY IN EDUCATION
The year also saw greater focus on AI and how it can simplify teachers’
day-to-day work and enhance student learning. Several pilot projects
took place, and AcadeMedia also offers AI training for employees and
parents/guardians.
“We don’t want to control things too much, but we want to lay the
right foundations, simplify administration and make tools available
that can support teachers in their work,” says Marcus Strömberg.
education, too. AI forms a natural part of future professional life, and
children and students must be equipped and prepared for this.”
AcadeMedia also invested heavily in edtech – educational tech-
nology – and today, tens of thousands of students participate in the
Group’s online programs.
Our 21,000 employees have the
most important job in the world
ENSURING SUSTAINABLE COMMUNITY DEVELOPMENT
To make sure that more children and students learn to read and write
at an early age, AcadeMedia is investing in continuing professional
development for teachers in collaboration with universities, along
with support from central experts for schools needing to improve
their work in this area.
“We will focus even more sharply on levelling up maths skills in
2025,” says Marcus Strömberg. “Student schooling is crucial in terms
of improving Sweden’s competitiveness, and students failing maths
are a major concern today. Education is the main guarantor of a
better future for individuals and one of the most important invest-
ments for society. Our 21,000 employees have the most important
job in the world,” he concludes.
MARCUS STRÖMBERG,
CEO
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