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FOCUS: AI AND DIGITALIZATION

ACADEMEDIA JESSICA MOZAKKA,
Head of Digitalization and Innovation,
AI and digitalization to AcadeMedia

enhance learning

Digitalization has long been a key part of AcadeMedia’s operations. August 2024 therefore
saw the establishment of a new Group-wide role, when Jessica Mozakka joined as Head of
Digitalization and Innovation.

“It’s my responsibility to coordinate our digital journey, in Sweden and internationally,”
she says. “The current focus is on AI and how different tools can make teachers’ work more
efficient while adding educational value for students.”

A cross-functional team consisting of teachers, school leaders, the head of digitalization
and representatives of the IT department was formed to drive development forward. In
2024 a pilot project was conducted in which a selected group of teachers and educational
leaders tried out Microsoft’s Copilot tool.

“We trained the teachers and provided them with AI support in the form of Copilot,
which assisted them in lesson planning and developing teaching materials,” says Jessica
Mozakka. “Although manual work is still required, AI saves time to such an extent that
teachers can personalize their materials more and create better lessons for students.”

However, using AI entails not only opportunities, but also challenges. This may be due
to ignorance, fear of developments in the digital sphere and certain teachers experiencing
‘digital shame’ when using new technologies.

“We need to be responsive to teachers’ varying levels of knowledge and to the ongoing
discussion around AI and digitalization,” stresses Jessica Mozakka. “At the same time,
we’re responsible for providing them with the right conditions, guidance and training to be
able to use AI effectively and safely.”

AcadeMedia strongly believes in combined teaching methods, with analog and digital
tools working together to create the best possible learning experience. In 2025 the next
step will be for compulsory and upper-secondary school teachers to take part in another
pilot project – this time using Google’s Gemini AI tool. The aim is to continue exploring how
AI can support teachers’ day-to-day work while expanding knowledge and providing better
outcomes for students.

ROXTEC

New approach to integrating digital
solutions in the sales department

Roxtec works cross-functionally between departments – for example IT and sales – to support RIKARD HASSELGREN, CIO, and
development and efficiency. The IT department’s various digital platforms have several digital MARCUS KARLSSON, EVP Global
product owners, with their role descriptions including communicating with stakeholders within the Sales, Roxtec.
company and serving as a link between the development teams and the business side.
ROXTEC TRANSIT
“It’s primarily a question of meeting each other and discussing needs and solutions,” says Rikard DESIGNER – OVER 50,000
Hasselgren, CIO of Roxtec. “By mapping and analyzing the processes of the business, we can USERS
identify and address inefficient procedures together.” Roxtec Transit Designer is a
digital tool that makes it easy
Cooperation between IT and sales yielded several positive results, but it also posed challenges for users to design cable and
for the organization. pipe transits. With over 50,000
users globally, the tool provides
“For example, by working together, we quickly developed an app that shows the products we have an efficient and reliable solution
in stock, enabling sales reps to focus on what we know we can deliver without constructing long lead for creating secure online
times,” says Marcus Karlsson, EVP Global Sales at Roxtec. installation solutions.

“Because we work so closely with each other, conflicts rarely arise,” he says. “Prioritization, on
the other hand, is something we deal with by pitting activities against each other, with managers or
product owners then making the decision. Our updated strategy means that the management team
will be more involved in decisions and following up on various digital initiatives, which is likely to
make some decisions easier.”

Successful integration requires expertise and understanding of Roxtec’s respective businesses. Cross-
functional cooperation and training in the various Roxtec tools play a major role.

“We’ll be focusing on training and developing digital skills in the coming years to ensure we get
the most out of our tools,” says Rikard Hasselgren. “But we’ll also be focusing on engaging more
leaders at different levels of the organization and identifying roles that can act as translators in the
layer between other activities and the IT department.”

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