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Smarteyes
Smarteyes has been a challenger in the optician sector since it was founded in 2007, with a
vision to be the most widely recommended optician. Innovative services allow Smarteyes to
offer affordable and professional eye care with eye tests and sales of lenses and high-design
eyewear under its own brand in 87 stores in Sweden, Denmark and Germany.
Facts EMPLOYEES HEAD OFFICE CHAIRMAN PART OF THE MELLBY GÅRD
around 410 Gothenburg Thomas Gustafsson PORTFOLIO SINCE
SALES
SEK 724 million 2007
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