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AROS KAPITAL

Aros Kapital
invests in healthy
and sustainable growth

After several years of focusing on growth, Aros Kapital conducted a strategic
review of its operations in 2022. Extensive recruitment and a new structural
approach have laid a solid foundation to better serve customers in a market with

a totally new macroeconomic environment.

For several years, Aros Kapital was driven by strong growth “Having almost 40 new employees and very low staff turnover means
ambitions, with an explicit focus on new sales and geographical that we now have an organization that’s ready for the next step in Aros
expansion. The rapid growth combined with greater market Kapital’s change journey,” says Erik Berfenhag.
uncertainty during the year highlighted the need for internal
consolidation, while maintaining the company’s strong entrepreneurial NEED FOR ALTERNATIVES TO BIG BANKS
spirit. Erik Berfenhag was the driving force behind the consolidation The strategic review also included an evaluation of Aros Kapital’s
process. He joined the company as Chief Credit Officer in September offering. In the past, it has almost exclusively offered financing
2021 and was appointed CEO in August 2022. solutions to small and medium-sized customers. This has included
factoring solutions and project financing real estate investments
“I like environments where there’s a lot to do,” he says. “Aros Kapital through loans. As the market has become more uncertain and risk
has been run very entrepreneurially for many years, and there was appetite has decreased, a more diversified offering is required if Aros
now a need to evaluate the business. To preserve our identity while Kapital is to be a competitive alternative to the major banks.
streamlining our operations in order to scale up in the long term, we
could leave no stone unturned.” Aros Kapital has an increasingly important role to play. We look at
the individual needs of each client prior to making an assessment. And
New procedures and processes resulted in clearer internal by taking a personal, flexible and accessible approach, we can be the
governance, spanning from the boardroom to each individual employee. financing partner of choice for many SMEs.
Extensive recruitment and investment is laying the foundations for the
company to successfully deliver healthy and sustainable growth. Net
sales for 2022 amounted to around SEK 650 million.

Erik Berfenhag, CEO

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