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Our sub-groups | DANIR 2021
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A business builder fullspeed
onwards and upwards.
Jenny Sander, Nexer Infrastructure.
Jenny Sander has worked with sales and company – In connection with that merger, I felt that it was time
building in the IT and consulting industry for to start something new. I saw the potential of reclaiming
over 20 years. She is passionate about creating the IT technician business from the staffing industry,
relationships, making deals, building companies and says Jenny about the company she started then, which
establishing a good and productive corporate culture. now is Nexer Infrastructure. They deliver consulting
Jenny is currently the CEO of Nexer Infrastructure, services and commitments in support, operations and
which is the third company she has been involved IT infrastructure. Today, they’re 130 consultants and
in building. After studying business Administration have a turnover of approximately 85 million.
in Karlstad, she got a job at Ericsson Radio System.
But it wouldn’t take long until Jenny started up Jenny’s passion for building companies is clear,
Mediatude, her first company. A collaboration with as is her non-stop trajectory onwards and upwards,
Ericsson Venture focussed on WAP technology and especially considering the impressive results that
Position-Based Marketing. Nexer Infrastructure has been delivering.
– I think we got on the WAP bandwagon too fast; – I’m business-driven, enthusiastic and good at
mobile users weren’t ready for it yet, says Jenny building a corporate culture, but I’m also straightfor-
about her pioneering work in Mediatude. ward and goal-oriented. I think it’s important to see
everyone, to really see the person behind the employee
She went on to work at Elan IT, Manpower’s IT and what needs and driving forces they have,” says
company. But after a while, Jenny was driven to start Jenny about her leadership style.
something big and new, and in 2005 she was involved
in starting Dfind. “Onwards and upwards” are the keywords here.
– We drove it up to 700 employees and then in 2013 Jenny’s ambition is that five years from now, Nexer
it was sold. And when my boss at Dfind, Martin Hans- Infrastructure will have grown even bigger and will
son started working at Sigma IT, I got the opportunity boast an annual turnover of half a billion Swedish
to follow him and start a new business within Sigma. kronor. It will have a presence in numerous locations
It sounded exciting, and I like the entrepreneurial in Sweden as well as internationally, in countries such
drive here. So, I’m very happy that I made the leap, says as Germany and Norway. Jenny also sees herself
Jenny about how she ended up in the Danir Group. having a number of successful and driven business
area managers and new offerings within her niche.
With her experience from the staffing industry, – I also think that we will have brought in another
Jenny was an obvious choice to help build Sigma CEO who can help the company with further expan-
Society, a company that mediated assignments within sion. So that I can focus strategically and on sales/
Sigma to sub-consultants. Three years later, they had new establishment. When I reflect on my strengths,
gone from 60 to 300 sub-consultants. That’s when it’s clear that I’m best at seeing business opportu-
Danir acquired Assistera, and after merging with nities, building companies and helping employees
Sigma Society, A Society was formed. It has 1,500 thrive, Jenny concludes when she talks about how
sub-consultants in its stable. she sees her own future.
