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        A restless and stubborn workaholic with a passion for helping others achieve
     success. This is how P-O Malm, President and CEO of A Society, describes himself.
    And he is certainly someone who appreciates long relationships. One of his longest
     and dearest began in 1991. P-O was on his way home from Borgafjäll. And during
     a coffee break on the train platform in Ulriksfors, he started talking to a girl from
    Västerbotten. That conversation has continued to this day and resulted in a mecha-
      tronics engineer and a national economist. And two cats named Alex and Sigge.

    P-O holds a master’s degree in Electrical Engineer-       to strive to be part of something meaningful and
         ing. He is also trained as a reserve officer in the  exciting. At the same time, pay attention to details.
    Marines. He received his military training at the height
    of the Cold War, during a time when it was often the         P-O joined Assistera in 2007, and when Danir
    defence industry that pushed technology forward.          bought the company in 2017, he was involved in the
                                                              formation of A Society. When Thomas Goréus retired
         “	There’s no denying that we’re                      from his CEO position at A Society in April 2021,
          doing well, and one of our future                   P-O took over from his good friend and mentor.
          goals is for our operations in the
          US to become as successful as                          “I had never really thought about the CEO role,
          they are in Sweden.”                                but when my colleagues wanted me to take over
                                                              from Thomas, I was both happy and proud,” says
              – Per-Ola Malm                                  P-O about the internal support he received when
                                                              he started as CEO.
    “It was in the military that my interest in high tech-
    nology grew. I saw that tech could contribute to our         His employees clearly have confidence in P-O’s
    security and our democracy. Back then, our freedom        leadership and faith in the company, as over the past
    wasn’t something we could take for granted,” recalls      year sales have increased by 15% and earnings by 50%.
    P-O, when asked how his reserve officer training
    influenced his career path.                                  “There’s no denying that we’re doing well, and one
                                                              of our future goals is for our operations in the US to
        After graduating from LTH in 1990, P-O joined         become as successful as they are in Sweden,” says
    Saab, where he was involved in developing control         P-O about A Society’s good results and future ambi-
    systems for Australian Collins submarines and for the     tions. “After getting profitability up to a healthy level,
    Swedish JAS 39 Gripen. Two years later, his next long     we’re now pushing the envelope considerably and
    and rather passionate relationship began – the one        aiming for growth of over 20%. We want to become
    with the technology consulting industry.                  a growth company. It’s a major undertaking that will
                                                              require us to continue to tune our core business
        “I guess I’d say I’m someone who knows a little       while adding new service areas to our offerings.”
    about a lot, except when it comes to the technology
    consulting industry. I know a lot about that,” declares      Being stubborn and restless is all well and good,
    P-O of his many years in the industry.                    but his meticulousness, commitment, hands-on app-
                                                              roach and informal attitude are the personal qualities
        He has held various managerial roles in the indus-    P-O uses the most. And when you consider that he’s
    try since 1996. Over time, his extensive experience       also someone who finds happiness, satisfaction and
    has shaped his leadership. He wants to inspire people     confirmation in the success of others, you know you
                                                              have a skilled leader who will withstand the test of
                                                              time. That creates stability and trust for customers,
                                                              consultants and employees.
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