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SHAPERS OF THE
FUTURE IN SKI
RESORT AREAS –
Tools for businesses to ensure skilled labour
Many businesses in Lapland are directly or indirectly enabling work, employers have a considerable SUGGESTED SOLUTIONS FOR WORKFORCE CHALLENGES
related to the tourism industry. For example, the amount of responsibility. While the employer’s
logistics, transportation, construction, industrial, responsibility does not extend to the employee’s
and retail sectors enable tourism activities, and leisure-time needs or activities, this matters when
vice versa. Different fields and job positions require considering the attractiveness and retention
a wide and diverse range of specific expertise. factors of a job or workplace, job matching, or the
Employers are looking for skilled employees in meaningfulness of work. In the tourism industry,
terms of both core competencies and workplace stakeholders should together provide such a
skills. The process leading to the point where an comprehensive environment where employees also
employer finds an employee matching their needs enjoy themselves outside working hours. The emer-
can be quite lengthy. gence of this perspective during the project also
reveals something about the special characteristics
If the employee’s needs outside of work are added of the seasonal tourism and ski resort industry.
to the recruitment process, contract writing, and
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