Page 27 - Future_of_Snowsport_Industry_EN

Entrepreneur and job seeker,
get to know these:
REDU Edu Ltd - Recruitment training
Recruitment training (in Finnish)
REDU Edu Ltd - For employers
Individual recruitment (in Finnish)
REDU Edu Ltd - For job seekers
Workforce training for adults (in Finnish)
In relation to these themes, we organised an event for
tourism area businesses (January 10, 2024), aiming to
delve into the following questions:
• What does working life look like for employees in
Lapland’s tourism and ski resorts?
• What are the future skills needs in businesses?
• What kind of work culture are we building in fell
centres?
The event had a diverse group of participants from the Fell
Lapland and Rovaniemi regions. The event was opened
by futurist Ilkka Halava, who set the stage for the day and
shared his insights on the future of jobs and the nature of
work, the development of tourism in Lapland as part of
broader global trends, and the needs and operations of
future communities.
During the seminar portion of the event, addressing
the previously mentioned need for support services for
businesses, public employment and business services and
the Centre for Economic Development, Transport and the
Environment presented their respective service offerings
for businesses. For example, joint procurement and re-
cruitment training garnered interest among participants.
Educational institutions such as Rovaniemi Municipal
Federation of Education REDU, Santasport Lapland Sports
Institute, and REDU Edu Ltd shared information about their
educational content, with the aim of increasing awareness
of training opportunities among businesses. REDU Edu Ltd
also discussed its services for businesses and job seekers,
which can be beneficial for additional training for em-
ployees already in the workforce or providing training for
individuals in the recruitment process directly into the job.
Keynote speech:
futurist Ilkka Halava
The event also included a workshop with the aim of bring-
ing all stakeholders together to discuss the importance
of community and social networks as part of retention.
In this context, two keynote speeches were heard, in
which Lapland University of Applied Sciences presented
experiments on strengthening the retention of work in the
tourism and service sectors, and the Centre for Economic
Development, Transport and the Environment project
team presented experiences in creating competent work-
force through community and partnership networks.
The speeches highlighted the significance of supervisory
work and shared the experiences of employees that affect
the decision to stay in the region for work or move else-
where. The leisure opportunities for employees in the ski
resort area, as well as communication and coordination
related to them, sparked a lot of discussion. Participants
were unanimous in their belief that the responsibility for
matters related to work and leisure in tourism areas is
collective among all stakeholders in the area.
During the event, good and concrete practices and ideas
were shared across regions. Sharing similar everyday
experiences also facilitates joint development work and
increases dialogue and collaboration among stakehold-
ers. After the event, discussions were initiated, such as
updating the common working life website in the case
of Levi, to better accommodate international labour.
Another example is that educational institutions began
considering ways to support tourism and service sector
companies in the development of supervisory work.
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