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IMPLEMENTING THE STRATEGY “Duni Group’s aim is to inspire the world to give more than we take,”
Last year, Duni Group updated its strategy – ‘Our Decade of Action’ says Robert Dackeskog. “That’s why we believe in the transition to
– with the overall goal of being the leading sustainability company a more circular society and want to invest knowledge and capital in
in the industry by 2030. By taking this step, the company has solutions based on the concept of circularity.”
made an active choice to become a more purpose-driven company
and establish a clear direction and ambition. These efforts have The investments in Bûmerang and Relevo are investments in two
generated positive reactions both internally and externally. companies with such circular solutions. Relevo has created a digital
platform of reusable takeaway products and is working towards
“Within the organization, staff started to actively review the combating the problem of plastic waste by offering smart and
strategy, our sustainability goals and values and how they could be sustainable solutions that are easily accessible for businesses in the
adapted to their own local operations,” says Robert Dackeskog. “We HoReCa industry. The partnership expands Duni Group’s already
took a big step this year and have learned a great deal. At the same wide range of sustainable takeaway packaging solutions. Similarly,
time, we made a decision to focus on the HoReCa market and to be Bûmerang wants to use technology and a digital platform to tackle
the partner of choice for hotels, restaurants and cafés when they’re the current waste problem with a returns system for takeaway
choosing sustainable products and services for the future.” packaging.
The aim of Duni Group’s strategy is for the group to become the The year ended with additional focus on long-term growth. In
industry’s sustainability leader, with ambitious goals to become December Duni Group welcomed Australia-based private equity and
circular at scale, to have net-zero climate emissions and to practice venture capital firm Five V Capital as a minority stockholder in the
what they preach. This has included, during the year, Duni Group group’s subsidiary BioPak Pty Ltd, which is also based in Australia
completing its switch to renewable electricity in all its European and New Zealand.
facilities and also beginning to report on its climate impact on a
quarterly basis, being the first in the industry to do so. To be a credible “Together we will accelerate BioPak Pty Ltd’s expansion in Asia
sustainability leader, Duni Group has also invested heavily in training Pacific and additional markets,” says Robert Dackeskog. “The
its own employees in areas such as leadership and sustainability. partnership will also strengthen Duni Group’s strategic focus on
profitable growth and development.”
“This is a key part of propelling us forward,” says Robert Dackeskog.
“We want to accelerate knowledge acquisition and bring it to the
whole organization. It’s important that we at Duni Group can
offer expertise to our customers. As a step in this direction, we’ve
appointed sustainability ambassadors across the organization to
pursue these issues further. A lot of people were interested, which
shows the amazing level of commitment we have in the company!”
INVESTING IN SUSTAINABILITY Robert Dackeskog,
The corporate investments made in 2021 and the resulting product President and CEO
launches are further evidence of Duni Group’s strategic focus on
profitable growth and development. Sustainability and circularity are
a common thread in this respect.
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