Page 65 - Danir_Arsbok2023_ENG_DiPDF

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L ARS KRY, NEXER GROUP

A company builder with
a passion for business
and making a difference.

One thing that all of Danir’s many holdings have in common is success in one
form or another. Of course, success can take many forms: prodigious growth,
unique expertise, enormous profits. Many of our holdings are successful on all

three fronts and another thing many of them have in common is Lars Kry,
a native of Västergötland born and bred in Kinna.

He describes himself as energetic, always on the go, big or small. I get just as much of a kick out of
driven, someone who likes things to move quickly, helping an elderly person cross the street as I do out
and a natural competitor. When we sit down to talk, of helping a company to grow,” says Lars regarding
however, the lasting impression is of someone who what he is passionate about.
is calm, thoughtful, self-aware and down to earth.
That said, one senses his drive, passion to succeed, Lars shouldered a leadership role early in his
to be the best and to build. Still, Lars has been doing professional life; he was only 21 when he took on his
this for so long now, and with such success, that he first management position. Naturally, this was a big
can control his energy and expend it when needed responsibility and many of his colleagues were almost
and in just the right amount. With so much experi- twice his age, which presented a challenge in itself.
ence and success as a leader, and his self-insight, he Still, if there’s one thing Lars relishes, it’s a challenge.
has managed to package all of that drive, passion and And he took the challenge of being sales manager at
competitive instinct as warm-hearted self-assurance. Telia seriously and developed himself and his depart-
ment for eight years before seeking new challenges
“I like to drive change, to be involved, I like to help as head of business development for the multi-
and perform services that make a difference, whether national staffing and recruitment agency Manpower.