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DANIR 2023 | Our sub-groups LARS KRY
There too he remained for eight years advancing In 2014, our shared philosophy of growth and a
to COO before moving on to take up the post of long-term approach led to me taking over leadership
President and CEO of Proffice, now Randstad. Once of Sigma IT (now Nexer). At the same time, Dan
again, he found himself at a staffing and recruitment Olofsson, Martin Hansson and I started our partner-
agency, this time as a relatively young CEO. Keeping ship Danir Resources,” explains Lars concerning how
to his previous pattern, he remained at Proffice for he ended up in the Danir Group.
eight years. It was towards the end of this period,
while sitting on the board of Uppstart Malmö, that Throughout his years as a leader, Lars has learned
he got to know Dan Olofsson. from experience. While he has certainly learned
from the successes, according to Lars himself it is
“It’s hard work and it demands some the setbacks that have provided the most valuable
sacrifices, but I have no regrets.” lessons over the years.
– Lars Kry “I’m not much of a micro-manager, I’m probably
more encouraging and I’m completely convinced that
“When I got to know Dan, we quickly realised that
we shared a view of many things and that we saw
business and entrepreneurship in the same light.
