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67 LARS KRY Our sub-groups | DANIR 2023

it’s always best if people work with what they’re good move and this time he remains within the Danir
at. Then again, I make sure that I’m clear about my Group. As it turns out, discarding the Sigma brand
expectations of an employee. This makes life easier to become the Nexer Group is a stroke of genius.
and employees appreciate it when it is clear what the Despite a pandemic, Nexer is a roaring success and
objective is and what part they have in achieving it,” Lars can add another successful chapter to his story.
says Lars, as we continue to discuss leadership.
“I love to build up a company and I’m passionate
Over the years, Lars has formulated his lead- about business. It’s putting all of the building blocks
ership style in three parts: a cool mind – focus on in the right place that drives me. It’s hard work and it
the strategic and have control over the analysis of demands some sacrifices, but I have no regrets. Per-
a situation; a firm hand – focus on clarity, direction haps I would have regrets if I hadn’t had such good
and staying safe and standing firm in a storm; and a relationships with my loved ones,” says Lars about
warm heart – it is important to show that you care what it takes to build companies and lead groups at
about your employees, people in general and the a high level.
society and world around you.
Lars is an active person, constantly seeking
In February 2021, Lars and his colleagues went something else to do. When he is not busy building
one step further, not quite eight years since his last businesses, he likes to work out, preferably every
day: a trip to the gym, a few hours of kickboxing or
a long run. If there is any time left over, the gap can
be filled by taking care of the family’s five horses.
While sitting still is not his strong point, he may
occasionally cast an envious glance at those who
can and who enjoy simply being. Still, Lars loves
nothing more than always having something to do,
something to build, and then he will do it to very
best of his abilities. Preferably in the long term and
ideally for eight years.

“ I get just as much of a kick out of helping
an elderly person cross the street as I do
out of helping a company to grow.”

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at danir.se